Taejun (David) Lee, Ph.D.

Taejun (David) Lee (Ph.D. University of Tennessee, Knoxville; M.A. University of Texas at Austin) is an Advertising Assistant Professor in the Department of Communication at Bradley University. Dr. Lee’s research interests are in advertising information, creative strategy, financial services advertising, brand placement, cross-cultural consumer behavior, and advertising regulations. His long-term research goals are to enhance the theoretical underpinning and practical applications of advertising and provide overarching consumer welfare standpoints for corporate managers, consumer educators, and policy makers by examining the dynamic interplay among the key determinants of consumer information processing and literacy of advertising via a two-sided approach: a stimulus-side analysis and a response-side investigation. His current projects investigate the optimal conditions of financial services advertising and develop possible interventions to improve consumer financial decisions in terms of behavioral economics and libertarian paternalism perspectives.

Dr. Lee has published or has work forthcoming in Journal of Consumer Affairs, Journal of Consumer Policy, Journal of Applied Communication Research, Electronic Journal of Communication, Journal of Services Marketing, Journal of Financial Services Marketing, International Journal of Advertising, International Journal of Integrated Marketing Communications, Marketing Intelligence & Planning, and PRism, among others, as well as in several books and numerous conference proceedings. Dr. Lee serves on the Editorial Review Board of International Journal of Business Administration. He has also been serving as a reviewer of many journals including International Journal of Advertising, Journal of Brand Management, and Asia Pacific Journal of Marketing and Logistics. Dr. Lee’s doctoral dissertation won the 2010 American Academy of Advertising Doctoral Dissertation Competition. He was a recipient of 2012 American Academy of Advertising Research Fellowship Grants. His article entitled “A strategic Response to the Financial Crisis:  An Empirical Analysis of Financial Services Advertising Before and During the Financial Crisis” published in Journal of Services Marketing has been chosen as an Outstanding Paper Award Winner at the Literati Network Awards for Excellence 2012 (www.emeraldinsight.com/literati).

Dr. Lee teaches Advertising as Communication (COM 220), Advertising Media Planning (COM 322), Global Scholar Seminars (Hallyu: Influence of Korean Popular Culture in Asia and Beyond) (CFA 300), and Communication Research Method (COM 400).