The advertising concentration has a strong emphasis on increasing writing skills and designing effective consumer-oriented messages both visually and verbally. By combining the study of consumer behavior, iconic campaigns and research methods, students are encouraged to expand their insight and skill through projects using real-world clients and reflecting common relevant situations. Internships and a close alliance with professionals help to reinforce this practical approach to the field giving students a well-rounded understanding of the social and economic role and the responsibility of advertising in the local, regional and international marketplace.