Social developments from digital environments
30. Pulling instead of pushing
- In the old media/current environment, most information gets pushed onto/at consumers.
- In the new media environment, more information will be pulled by users.
*YouTube serves up 100 mln videos a day
Americans Get More Channels, Watch Fewer Of Them, Especially Broadcast
- Pulling may empower users
- However pulling provides LOTS of tracking information to producers such that they might encourage the change.
*Law Barring Junk E-Mail Allows a Flood Instead
*It's Here; It's There; It's Spyware
Study Question:
The old environment was virtually all push. Will we ever again see dominance of a model like that? Or will we always now see a mix? Describe.
Want to learn more?
Nicholas Negroponte: Being Digital
