Implementing technological developments

20. Traditional Broadcasting vs. New Media Narrowcasting

• Broadcasting charges little for many eyes.
• Broadcasting casts a wide net.
• Broadcasting is pushed toward users.
• Broadcasting is culturally collaborative.
• Narrowcasting costs
  a lot for fewer eyes.
• Narrowcasting targets very specific users.
• Narrowcasting is pulled
  by users.
• Narrowcasting isolates and individualizes.

Television Bureau of Advertising: Media Trends track/2006 Media Comparison study/introduction: First two sections (intro & Consumers continue to allocate high % of hours to television)

*Show Me The Money: Movie, TV Studios’ Models Impede Digital Progress

*Circumvent or cultivate?

*As Internet TV Aims at Niche Audiences, the Slivercast Is Born

Question for Study

Can/will TV hold on to it's audience in the face of new media challenges? If so, how? If not, why not? Cite evidence from the articles.

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Carincross, Death of Distance