Implementing technological developments
17. Medium survival principles
All established
forms must change in response to emerging new media; or die.
A fifth of online users who read newspapers now rely primarily on web editions (Nielson Reports)
Online Revenue bolsters papers
Co-evolution of all communication forms. Convergence Of MORE not fewer. Lots of "path crossing" and "overlap". Increased complexity looks like disorder, but may be chaos theory in action.
*How industries keep up with innovation
*Old Guard flexes muscles while it still can
Study Question
Citing the articles above for support/evidence, describe 3 primary ways that established media forms are currently challenged and 3 primary ways they are changing, thereby aiding their survival.
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Fidler Mediamorphsis
