Technological developments for the digital environment

9. Design Imperatives

• Behavioral
  • usability
  • functionality
• Reflective
  • meaning
  • orientation
• Visceral
  • emotional
  • pleasure
  • aesthetic

*Read one of the Postrel interviews (listed below)
-a Q&A with Virginia Postrel here.

-the Boxes and Arrows interview here.

-an interview on Wall Street Week with Fortune here

*Donald Norman, "Design as communication"

Study Question:
List 4 important design imperatives according to Postrel. Cite the specific source location for each of your choices.

Want to read more?
Virginia Postrel: The Substance of Style
Donald Norman: The Design of Everyday Things