3. Myopic technological rationalism

Attributing excessive importance to the efficiency of the new medium.
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Underestimating the importance of the social communication processes present in relationships with the technology.
*WHEN VILLAGES GO GLOBAL

Study Question

As illustrated in "When villages go global," introducing new technologies always changes "native" cultures. How does this underestimate the importance of the social communication processes present in relationships with the technology?

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Mantovani, New communication environments, CMC chapter